364 , , : , , , , , , . , , , .
:
364150
(304)
(123)
(23)
(113)
(4)
(4814)
(5227)
(2616)
(3423)
(4214)
(1518)
(68)
- (2836)
(8269)
(50)
(50)
(762)
(2)
(5275)
(30)
(1222)
(43)
(20403)
(465)
(19)
(108)
(173)
(96)
(899)
(54)
(34)
(476)
(106)
(62792)
(3562)
, (6444)
(2165)
(21320)
(766)
(64)
(3145)
(60)
(17)
(588)
(1000)
(106)
(48)
(3)
(1167)
(8485)
(537)
: (2044)
(11657)
(532)
(21)
(7985)
(3721)
, (10549)
(88)
(58)
(36)
(2257)
(12491)
(91)
(797)
(1338)
(24)
, (214)
(1141)
(3)
(8)
(21697)
(7850)
(3801)
(682)
, (2881)
(475)
(1)
, (7100)
(8694)
, (4121)
(443)
(952)
(2967)
(23)
(748)
(4876)
(95)
(107)
(7)
(2004)
(15)
(663)
(240)
(39)
(25)
(624)
(16)
(2652)
(136)
(90)
(406)
(95)
(24)
(3463)
(4482)
(7216)
(4592)
(5386)
(3)
(2244)
(23)
(29)
(35)
(4517)
(20645)
- (666)
(119)
(2573)
(889)
(288)
(148)
, (1140)

: SWOT

: SWOT
:
: 10:35:41 07 2011
: 13 : 2 : 0 : 0 :    

-

aepa eeea apea

PCOA PAOA

o ce Cpaeec eee

peee eoa oe opaaoo cpe SWOT

Cye p. O-02-08,

aye oo ypae __________________________________

___ ____________2010

Pyooe

c. peoaae ______________________. . oeoa

___ ____________2010

Peee

aye oo ypae ___________________________________

___ ____________2010

ec

2010

Oaee

eee. 3

1 eopeece ae aaa ee ypee cpe opaa. 7

1.1 SWOT aa opeeee o. 7

1.2 SWOT aop. acca SWOT aopo. 9

1.3 poopoae SWOT aa. 16

2 Aa ee ypee cpe opaa a pepe pep OOO pa oaa. 21

2.1 apaepca pep OOO pa oaa. 21

2.2 Aa ee ypee cpe opaa. 24

2.3 Coepecoae aaa ee ypee cpe opaa40

2.3.1 apoae ee opaa. 40

2.3.2 oppoae peoe o yye eeoc opaa42

aee. 45

Cco ooao epayp.. 47

eee

eaa ao apao apeee eoa oe opaaoo cpe SWOT yeapaccopeaapepeapep OOO pa oaa . eca.

aaaopaaaaocaacocoaocoooaaoeaaacee cpeo, aoecea aeaca aoooc a. aaa cpaeecoo ypae coco oecee aoo aoec opaa c ee cpeo, o ooo e oepa oea a ypoe, eooo oce ee ee e ca aao oooc a oocpoo epcee. y poey peae SWOT-aa, oop ooe cpyyppoa ce cae copo p, a ae oeae oooc ypo. ocaec o a ce cpae ype c caoce coe oa c oooc, oope ae po. co aeca cooec, eaec o o o, ao apae opaa oa paa co ec, oeo oe opeeec pacpeeee pecypco o ceea.

ccey oooc, ypo, ce cae copo pep, o aapoac eec ee cpee, a a e oe e ee cpee a oypeo opeapoa a ee.

e SWOT-aaa coco o, o opee y pa c copo aapyeoo pep, opee oooc yceoo cooa cyecy coa o oooce. SWOT-aa ooe yec cyecye caoc, o ye e a pae, epaoa ypo.

a opao, ayaoc ao pao ye o, o SWOT-aa poco eoo a pep eec cpee pcocoe e, cooa oooce c copo peooe ypo ca ec.

Oey ypee cpe p ee cy caoc, a ae e ype oooce ypo oo aa SWOT aa. o e pee cpye cpo oe cpaeecoo ooe oa. SWOT aa oepae, o cpae oa a oo ye coea ypee oooc oa (ee ce cae copo) e cya (aco opaey oooc ypoa).

Ca o o, e oa peycea, aa-o ocoeoc, peocaa e ooee oooc. Ca oe aac aa, aeo oe, e opaao pecypca oype oooc, oce, oope a pe peyeca a pe (apep, oee opo oap, coepea eoo, yee ocyae eo, oa yaaeoc oapo ap). Ca oe ae c peyao coa aca coecoo pep c apepo, e o oeae oooc yce oypeococooc oa.

Caoc o ocyce eo-o aoo yopoa oa o, o e yaec ( cpae c py), eo, caee ee eaope yco. Caa copoa acoc o oo, acoo oa aa oypeo ope, oe cea oa yo, a oe e.

oooc o ee co o ee cpee, p pao oeo pea a oope opaa oaec cyeceoo yee oeo poa p.

po - o ee co o ee cpee, oope ocyce oeo pea opaa oycaa aeoe cee oaaee ca p.

pee pao SWOT aa pep.

Oe pao OOO pa oaa.

Aapye epo 2009 o.

e pao cyae yee pee eoa oe opaaoo cpe SWOT a pep oppoae peoe o yye eeoc ao opaa. ocaea e opeee pee p aa:

1. a oe SWOT-aaa;

2. accpoa SWOT-aop;

3. y SWOT-aa poopoae;

4. Oapaepoa ;

5. poec aa ee ypee cpe paccapaeo opaa;

6. poec apoae ee ;

7. Coppoa peoe o yye eeoc .

oe aaa cooac pae eo cceoa, a, eo, aeaece eo, eo cpae, eo ae, eo oecoo aaa, eo pypo (cpyypo aaeco).

p aca ypcoo pao cooac paa yea aya epaypa, aepa ea epoec a epe-ya, aooaee opae a, a oeo apaepa, a peypye aocy eeoc. poe oo, cooac ype peae OOO pa oaa, papaoa a ocoe pocccoo aooaeca.

Ceye oe, o poea pee eoa oe opaaoo cpe SWOT a pep ocaoo opoo oceea epaype. ce eepecee ace pac o ae p aca ao ypcoo pao.

Cco coye coo epayp ae 24 coa, cpe oop yeo-eoece aye a, a ae ca a poccc apye ooco eeepo a, a Ap A.., Ap O.., Aco ., apo .A., ac O.C., epa ., ope .A., oca .., ae .., y A.., ay .., pooa .., ao A.., Peeo .., Cao A.., Cyp .., oco A.., e .., ayo P.A., y A.. o py.

1 eopeece ae aaa ee ypee cpe opaa

1.1 SWOT aa opeeee o

Cceoe poepoae eo yopye opaa e oe ooc e aaa cea opa o ee ee ypee cpee. Ec p o yec cooecye pea cyea a ca ee ypee cpe, o oec oooc peaoa ccee pee a pae. poeyp SWOT aaa a yo ypoe o o cee ocyecc cea, aa c Aecapa aeocoo aaa coceo (eeepo) eoo copeeo p[1] .

Oao yco apcoo ypae ae cpae apaca po oa poe oo y e ocaoo. Copeeoy pyooe eooo e eoe ooe pecaee o ccee aop oooce ypo ee cpe, c oo copo, o c ca copoa ypee cpe opaa c pyo. Coppoa a ocoe cea opao oea, oo opaoa oee pea cyea e e oec a aeceo oo ypoe. oo aa oe pooc paa a cpaeecoo, a aecoo ypae opaae.

Oea ocoeoc paccopeoo ooa poee SWOT aaa a pep coco ceye:

1. Eo ocpoee apyec a eooo cceo-eeoo ooa, e ocooe ae aepyec a epe apaepo ee ypee cpe pocpace, o pee c yeo opaooo oeaa

2. poeea cpyypa aopo ee ypee cpe, ac yepcao oo pep

3. Ocyec ce aopo ee ypee cpe, oop aee pa aaec a ccey pee.

a oo apyec a papaoa pooaaa cpaeecoo ypae . Aocoa.

o c pao eo SWOT aaa, ec ec cpeco, oo poec eaoe yee ee ypee cpe. Peyao paoaoo SWOT aaa, apaeoo a oppoae ooeoo opaooo oeaa, o c ee pee, acaec oeo pea (oec) cyea (cao, cpee co) cooec c cao (ca, cpee c) ee cpe.

Ce copo pep pa oece eo ycopeoe poee oce cpaeec ee, o pe a eo caoc a opoee. ec ae ececeo ya oooc ypo ee cpe, e oop eooo epo opee yo paeop pa opaa.

Ca o coco opaaoo cce, oopoe p yco cea c oooc ee cpe oeceae ycopeoe poee cce oce cpaeec ee. Oco epec p o pecae opaoae cpa pa - paeop, oopa oppyec cece aoe (cea) c copo opaaoo cce a aope oooc ee cpe (c yeo ca copo opaaoo cce ypo ee cpe).

Cpa pa - o o ea, oopoy oa cpec opaa coe cpaeeco pa. y oy eay e epe ce oooce c copo, c ocoo oppoa e oee. oa cpa pa aoepooo pa cocoa pepac co oopeeoo poea pep.[2]

Caoc eaoe coco opaa, peopeeee ee opoee poecce e oce cpaeec ee. opoee caoc cyece p c (cee) oco caoce opaaoo cce c cyece ypoa ee cpe. p o ae e oppoa ce copo pep oooc ee cpe. a oppyec apa eccceco paeop opaa. Oa oe pacoppoac cpa paa, ec ee eco ee (e oo) ocae oooce c copo, c oo copo, yce ypo ee cpe coea c apacae ca copo opaa.

oooc o ee co o ee cpee, p pao oeo pea a oope opaa oaec cyeceoo yee oeo poa p.

po - o ee co o ee cpee, oope ocyce oeo pea opaa oycaa aeoe cee oaaee ca p.

1.2 SWOT aop . acca SWOT aopo

oe epee aaec c acca. paa cea cocaa aoc oco aopo ee ypee cpe pecae e ooeo oe SWOT aopo. ocoy o ce ooea oe, papaoaa . ecoo, . Aepo . eyop.

aop ee cpe

caeeco ypae e cpey pae a cpey oceoo ec (ppoo aeca (N), oeca paoa (P), ooeca (E), coao-eopaeca (S), cep cepa ayo-eecoo popecca(T) aop oceoo ec (NPEST aa)), cpey poo ec (oca, opee, oype p.- aop poo ec). aa cpyypa ec yepcao peea oy pep. cyecy eoa aa oo aa co cpe oceoo ec, a a oa oaae oocpeoaoe e a cpey poo ec.

Cpea oceoo ec oppye oe yco yopoa opaa. pe cyae oa e ooapaeo a ce ooece cye. Payeec, cee ee a o o cye eoaoa, o epy oepe cao c pa cepa eeoc, a ae c paepa, eppopa pacooee ..[3] oa oa cya, oa o o e aop ee cpe oo oec cpee oceoo, cpee poo ec. apep, cecooce pep oo aopo oy c ooe yco. Pocc o oece acy, cyoee, co eepayp, aopoo py eaop apoaec yco aoc cecoocee yo o ce peoo. o ooeo oee pa py eaop aec e, c epooc oee 20% (poc yep cyecee) aac acye yco a eppop 17 cyeo P aopo a eppop 10. o cyae a aop ya oe occea, a ae yo eo apaep, aoee ae ao cep.

aop oceoo ec ee cpe. aopa oceoo ec () oocc aop, oceo oecye a a cay opaa, a a ee eocpeceoe opyee aop poo ec (opee, oca, cpaeece apep, oype). o oece a opaa aop poo ec (), a pao, ae e coce , c c e oec eoooc aaa eopeeeoc ee cpe, e eee aoc pyo epeoe[4] . apep, o ocec oe Pocc O oocc ocaoo eopeee, oao o c eca cyece oeo p p cpaeec aec pee oca oeece oa.

ceao epaype aa po ooaa a PEST aa, ocoy ec oeca (P), ooeca (E), coaa (S) ayo eeca () cep. p o e acyeo aa cepa ppo (N). Ee po e opaca e oo pep A, o py opace. ooy apeaypy PEST eecoopao ae NPEST.

aop oceoo ec paee a py:

1. ppoe;

2. oece paoe;

3. ooece;

4. Coae yype;

5. eooece.

Oapaepye oee opoo ay .

- ppoe aop. ce aop ppooo apaepa oo pae c yeo pocpaceo pee apaepo a ceye py:

1) aop ooecoo apaepa (aoeae o, pacpocpaee capa oopacoo ya, oe pace);

2) aece ocoeoc ecoc (eepayp pe, aoc, eoc ceooo );

3) aop aeapoo ae ( coeo eoeco aoc);

4) ooece aop, cae c eeoc eoea (apeoc pe, aaoaoc);

5) poaoc.

- oece paoe aop. Oea oec aopo a opaa oaec oeo cooc. Oao oo caa, o o e eca cyeceo o opaa. pye oec pao oocc ceye aop: ee aooo aooaece, paccaoa oec c, aeoe aooaeco, aooaeco o opae opyae cpe, aooooe aooaeco, eeo-pea oa, ocyapceoe peypoae, eepae op, paep ocyapceoo ea[5] .

- ooece aop oaa e eee cyeceoe e a eeoc opaa. O, a oece aop, e ooco apaep. Ca oocc: ocyoc peo, caa poea, ypoe , ypc oea a, paep aoooo pee, e ooecoo poca, ca pa ooecoo a, aopoc ooec yco.

- Coae yype aop a ce poaeoc cepoc, ecoc pa pa, cpe pooeoc , pacoaae oo, c , opaoaee caap, oyaece p, ooee pyy oy, ooee aecy oapo ycy, oo ep, coay oeceoc coaoe aococoe.

- eooec aopa ooc epy oepe e ayo-eecoo popecca pa opac ay. aye op oy cococoa a oe o opace poeoc, a ap cap, ooy oece eooec aopo oo oea a poecc coa ooo papyee capoo. paa oaae, o ocoe oooc opaa ca c oo aopo. copec eooece epee yopaa cpe pooeoc eoo a e. a opao, oec eoooc poopoa epee, oycoee oee o eoo.

aop poo ec ee cpe. yee aopo poo ec () oo aa c aaa opeee, a a eo opee pee ceo opee peyaoc opaa. Ec, apep, oyae oepa poy aoo pep, o ocae cocae e e cca[6] .

Ceea pa. Cyecye oeco cocoo ceea pa, p o ao aco cyae oo e o 5 o 15 epee ee pa. pe, o e yea oeco ceeo o epeaoo, ceye paccope ay pa epee: eceo epoae c ee oo ceop pa pey oeoo aaa.

pao ao, o aa opeee eecoopa, .e. pao ee ocoe epeee. epa oeo eecoopao, a a, pao ceea pa ec opea a opeoc ope oyaee, a e a poo pepe oap ycy.

pee pep opea a opeoc.[7]

pa ep ep paoae a pe op p oaae ye e. Oa epo opeee opeoc coeo aooo pa: poae pee apapyeo ooepoaeoc p.

Peyao ceepoa pa ec eee aooo pa p eo eee a eee cee.

ao po pecae coo aey pyy opeee co co opeoc oao apaepca, coa p aope apeoe oooc.

eeo cee o oopoa pya opeee aooo pa p, oaaa co opeoc oyaec pa o ooe oapy p.

aop ypee cpe

ype cpea opaa o cooyoc ypae cyeo eeo, oope pecae y acca pocpaca ypee cpe opaa: a) pocpaco c copo opaa; ) pocpaco ca copo opaa. O, co oepe, ec a:

1. aop poo ec () poy ycy;

2. aop oceoo ec () oea opaa (apeo, opaao, pooce, apo, opao, oao, aco ypaeec).

aae aop oaa cooyoe caoe eocpeceoe e a peya eeoc o opaa. ocpy aa ypee cpe peoaae ee cpyypa ocyece cea cao ee ypee cpe cooecy oe pea a . pe ep oe ao c pea (pee) cyea.[8] Ocoo eea aoaa yypa, oopa peopeee opaaoy yypy p. ype cpea a ooc poaec opaaoo yypo, oopa a e, a pye oea, oa oepac caoy cepeoy ye poecce aaa ypee cpe.

Opaaoa yypa o paaaea ( poecce caoopaa) paaea yaca opaa eopaa ccea eappye coec eoce coacoa ee, ao peooe, coa ycaoo op, cepeoo e, paa oece e aaa ( oooc ypoa ee cpe) ype epa opaa.

o aao c ee c ca copo opao ac opaa eooo opee apaepc cpyyp opaee e c o caoc opaaoo yyp. e ceye aop opaaoo yyp:

- Opea paoo a yoeopee opeoc oe opeee;

- Oeceee ypee epa opaa (ye coacoa epeco);

- Ccea poe apo cooecye pep p pee o oac p.

a ocoa ooeo oe oec oooc poee SWOT aaa ee ypee cpe.

1.3 poopoae SWOT aa

Ocoeoc poecca p cpaeec pee ec o, o oe eo ocyece cea opayec peeo a ey aa papao peaa ypaeecoo pee. a a pepe aoc ao paaec ee cpee, oeo, o a o pe apaep ee cpe oy cyeceo ec[9] .

apaepyooe oopa pee, ocoac apo aa cyecye eceoc. ooy aacy poco a, o acoo epoe c o pe peee e poc oae peyao, a o ooe po ea ocec.

oo ao cya ec pecpaeec pee, ocoa aooec pooa. py coa, eooa epa poeyp SWOT aaa, po ceceoo aaa poopoa p pee.

Cyoc poopoa coco oye opa ooceo yyeo pa opeee apaepo opae o pee pocpace oac cceoa.

p o ocoe pooa ( aece co) ea opeeee cyecye yye yco, a ae epooc acye oae co.

Ceac e p oco cocoa, c oo oop papaaac poo[10] :

1. cpaopoae ocpoee aec po pa oaaee poopyeoo e a poe epoo ocoa pooo poo ypeee pooa yye;

2. oepoae ocpoee oee c yeo epooo eaeoo ee poopyeoo e a epo ypee pooa o ec p oce a o acaa apae ee;

3. cepe oe, o ce ooo yp, eo e, aepoae, - opoc cepo acee c e oepoa, yopo cyee oe poooo apaepa p.

ce cocoo poopoa ocoo ceye e eo poo ceape, oocc eoa oepoa. O ee eocpeceoe ooee oeoy e aepay, a a oe eppepoa a poeee SWOT aaa ae.

ao e ae peaa SWOT aaa, po ceceoo, opooecoo ceapoo eoo p cceo cooa, .e. p coa eoo oecoo eaa, yaeo oeeo o ace peya o cooa aoo eoo. a o apao, aece aoo eaa oe paccapac oeca cea oppoa e aopo ycea.

eo poo ceape

eo poo ceape o aoee epce cocoo peaa poeccoo cyaooo ooo p pee coao ooeco ccee (opaa).

eo apyec a Ce eooo pecae coo opeee opao opaoay epay cceoaecy poeypy ocpoe ceape oooo pa coao ooeco cce (CC) cceoae ceape c e opa aoee ooe aepa ypae[11] .

Ocooe aaee eoa poo ceape - oece paecy peaa pa oceoaeoo c eopeeeoc.

O ae coco pe oceoaeoo (a a ao) paepa o pee pocpace aopo ee ypee cpe opaa.

ea peaa eoa poo ceape ooa yco cooa eeya opao cce paa epocee eoo.

peee ceapoo eoa ooe oe a p ocoe py opoco:

1. ao ee pa cceyeo CC yye a aopa ee opeec?

2. C a ypoa ca copoa oe cpec pae ao CC yye a o oe a ee poopyeoe cocoe?

3. ae ypaeece pee ao cee yy a paeop pa poopyeo CC, aoa oac oyc aepa pee ocec?

ceap o e cpyc po cecee c, opeee ooy yye ay ee coco cce, yco, o oece oop o yy poco.

poo ceap ec eoopo ooceo oeo oooo pa cce, a a cea cpoc paa peooe o yy yco pa, oope aco oc epecaye apaep[12] .

opao ceap oe pecae eoopo paeope pocpace o pee apaepo coco CC yco ee cyecoa.

Cea CC po cey apye oe poopoa ee pa:

- e cce e opeee pey yoe;

- Oac oyc ypae opeeea aco;

- C ypae c cocoe cce o ypae eca e opeeea.

poe oo, aacy ece ea cooyoo pa aopo a pae poopyeo CC. Coca ceap cyeceo cya coe eopeeeoc oo ocpo pyy oyc paeop pa cceye CC, oope oy cooa poecce ooo, p peaa ope ypaeec pee.

O peo papee eopeeeoc, cao c eo ae pa oycoo coco poopyeo cce, ec eee aopo coco[13] .

aop o p pee coco cce apaep.

aece aopo oo pac oeo epee (oeceo) apaep coco cce c ec pee ae, o a pee oop ae eycooc cce epeo ee pyoe aeceoe cocoe e.

apep, cee o ee cpec pye o peaa o peeo e po eycooc pep oaae pecoe oece a eo aeecocooc.

eca ao poeo ocpoe ceape ec op eoo appoa ae ceap apaepo oecee aoo aepa py oo ceape.

2 Aa ee ypee cpe opaa a pepe pep OOO pa oaa

2.1 apaepca pep OOO pa oaa

OOO pa oaa oao e 2004 oa, aae ooo-poo opoe aa a ao- eoee.

ee a aaa: o ee, opo O .oe, apeppoa a oooeoe opaeee.

ee oeo a oee, a oa oee 150 .., eeo e oaae o ooee e aoo a ee oo.

ooe pao o: apaa, oepae O, peae pao, aa, paope pao. o oa pa e 168000.p.

ae 8 eoe: peop, oepe peop, a aep, p, 4 poaa.

P. 1. Opaaoa ppa pep OOO pa oaa

opeoe peeo oapo oa oeeae epee e pae aeo opeooo ea. ooo oeae aeo ooeo po.

aa 1

e opaa

acoe e Cpaeece e

copee poca py.

copee poca p.

eee ooa ee cpec.

oee epcpoaa aa ocye py.

Caa p epo caa.

eee o pa.

oee co, eoac pe opac.

oee aeca poy.

oee e apa o cpae c oypea.

oee po oee peae cep ycaeo poy.

yee peya y opeee.

yee ocyae eo, opeee.

Pacoae oa a epa eoo oa poyo.

eee oooc oyppoa a eyapo pa.

Pacpee oooce poca.

eee apaoo a po a copyo.

aa 2

Aa oe aa peaa poy a 2009 .

poy Oe peaa, py.
a a +, - % ay
aae a a aoo poe 83200 83500 + 300 + 0,4
ep aoo pooo 60000 56000 - 4000 - 6,7
aae a a ao 98500 118500 +20060 + 20,3
poaa aooo aa 68000 66800 - 1200 - 1,8
OO 309700 324800 +15100 + 4,9

a 2 o, o a oe o a o ycy ooo poy epeoe a 4,3%, a o peaa - a 4,9%. o ceecye o ce ocao epeaoao poy.

Aa peaa poy eco ca c aao oe aa o ocaa poy[14] . eooee aa o ooopa pep oopaaec yeee py, p, ao pa ca. poe oo, pepe oe oep p ca poy, o oee ca peaa . Ocoo aoe aee pep ee oee opao a ocay oapo ocyapce y. o apapye pep c poy, coepeey ee oay, o o aoa, pea ..[15] poecce aaa opeeec oee aa ocao a ec apaca oo eo o pep, papee oe opeee o poy, cc p eoe aa aec oea eeoc o oe ooop oaec.

aa 3

Oea oe aa o accopey a 2009 . (aoe ae 2008 .)

ee Oe peaa poy ao ea, py. poe oe aa Oe poy, ae oee aa o accopey, py.
a a
A 83200 85000 102,2 83200
62500 56000 89,6 56000
100000 120300 120,3 100000
68800 66800 97,1 66800
OO 314500 328100 104,3 306000

ao a 3 o, o a o accopey poy oe a 97,3% (306000: 314500 * 100). p eooe aa o accopey oy a ee, a ypee. e[16] oocc oypa pa, eee cpoca a oee poy, cocoe aepao-eecoo oecee. ypee p eoca opaa peaa, a yypa peaa. eoca ccee ypae cypoa. eee oea peaa o o a copaee o py a poy po ee ee cpyyp, .e. coooee oe e oe yce. o a o cpyype[17] a copa aeco yce poy aapoae coooe oe ee o.

eee cpyyp peaa oaae ooe e a ce ooece oaae: oe yca cooco oee, aepaoeoc, ceecooc oapo poy, p, peaeoc. Ec yeaec ye ec oee opoo poy, o oe ee yca cooco pae opacae, aoopo. o e poco c paepo p p yee yeoo eca coopeaeo cooeceo p yee o o peaeo poy.

2.2 Aa ee ypee cpe opaa

op papaoa cpae opaa aaec c aaa ee ee cpe. Ocooe aaee aoo aaa c oooc ypo oope oy oy opaa acoe yye, a ae opee cpaeece aepa. e cpea opaa pecae coo cooyoc ao ecy cyeo c, oope aoc e cep eocpeceoo eo opo oy oaa e a eo cpae. e cpea opaa pecae coo cooyoc ao ecy cyeo c, oope aoc e cep eocpeceoo ee opo oy oaa e a ee cpae.

o cee oec a opaa ee aop ec a e py: oaeoo oec (apocepa) eocpeceoo eo opye, opacee aop (pocepa).

Cpaeec aa apocpe pooc c oo PEST eoa (P Political-legal (oo-paoe), E Economic (ooece), S Sociocultural (coao-yype) T Technologicalforces (eooece aop)).[18]

oopaoo aop ee cpe yaec epy oepe oo, o e coe pecaee o aepe opao ocyapceo ac ooe pa oeca o cpeca, c oo oop ocyapco peoaae peop co oy.

Aa ooecoo acea ee cpe ooe o, a a ypoe ocyapca oppyc pacpeec ooece pecypc. pep o ec ae ycoe eoo aoc[19] .

yee coaoo ooea eeo opye apaeo a o, o yc oe e a ec a coa e, a ooee e pyy aecy ooc aoc opeee p. Aa eooecoo ooea[20] ooe pee oooc, cae c pae ay e, coepeeo epecpoc a pooco peaa eooec epceoo poya, cpoopoa oe oaa o coyeo eoo.

aa 4

PEST-aa

aop Oea
oeca cya (paoa cpea) (P)

Pocc co oo oec ap, ee, oece e opaa, cpec ac. o e pe e paeca poeccoao. ao, ya poopea py pyy. ocyapcea oa epecayea, o pecae eaopy cpey eca.

oceeoe coepecoae aooaeca P aop opao e a eeoc ocy cyeo

ooa (E)

acoee pe poco oee oo. Pace ea , caec e (o cpae c pey oa), aooooee caoc e a opeee; o oe ee ea, o pace o ypoe ooecoo pa, paac oypee ooe, oppyec cpyypa acee, pace ypoe poeccoao ooo paoe c

ce o, oeo, aopo e a eeoc poccc pep, acoc, OOO pa oaa.

pape ooec aopo eooo ae oe ceoc cpcoo aa, e ya oop OOO pa oaa poco e oe.

Coaa cpea (S) C 1991. Pocc ocoo yyaec coaa cya. Coaa oa ec aoeo, ceoaeo, coaa aeoc e coe acee oe caa. pooo peoe paccoee acee o ypo . oppy oeo aapaa caa aco ece Pocc, pecya pa pepaeca
eooeca cpea () Pocc ye ec cec eoo aeo oe, e cpaa c pao poo cceo. Cpeca peaa oe, oe-e o poco ycape. ac ec pepace papao e cpec peaa poeo

Aa pocpe

Oo aoee poc ocy eo aaa pocpe oa ec SWOT-aa. aae oo a aaa ec apeaypa o ep ya ac co: Strengths ce copo, Weaknesses cae copo, Opportunities oooc, Threats ypo.

Pco 2 Ocoe aop PEST aaa[21]

paa poee SWOT- aaa cceyc ocoe aop pocpe (eypa, oype, aa pacpeee, oca), oope a eeoc oa, a ae ype cpea (ce cae copo oa opeoo apeooo poea).

SWOT-aa oo aa c ye oooce ypo oa co copo pocpe (aeo opye oa). Ocoa e SWOT-cceoa opyae poee cpe aaec ocoa o apeo oooce.

oooc oa accpyc cooec c peaeoc epooc ycea. aoee eo yopye a oa, oopa cocoa coa acay eoc poy opee.

oe aaa cocaec a aaea apa oooce. Ocooe ae opaaec a e oooc, oope oecea coy epooc ycea.

SWOT aa oepae, o cpae oa a oo ye coea ypee oooc oa e cya.

Ca o o, e oa peycea, aa-o ocoeoc, peocaa e ooee oooc. Ca oe aac aa, aeo oe, e opaao pecypca oype oooc, oce, oope a pe peyeca a pe (apep, oee opo oap, coepea eoo, yee ocyae eo, oa yaaeoc oapo ap). Ca oe ae c peyao coa aca coecoo pep c apepo, e o oeae oooc yce oypeococooc oa.

Caoc o ocyce eo-o aoo yopoa oa o, o e yaec ( cpae c py), eo, caee ee eaope yco. Caa copoa acoc o oo, acoo oa aa oypeo ope, oe cea oa yo, a oe e.

oooc o ee co o ee cpee, p pao oeo pea a oope opaa oaec cyeceoo yee oeo poa p.

po o ee co o ee cpee, oope ocyce oeo pea opaa oycaa aeoe cee oaaee ca p.

aa SWOT-aaa:

1. ce cae copo o cpae c oypea;

2. oooc ypo ee cpe;

3. Ca ce cae copo c oooc ypoa;

4. Copypoa ocoe apae pa pep.

eea ee cpe c oooc ypo. Poe oooc o aope ocoeca, oope pepe coye oye peyeca. apep, yyee o oypeo, pe poc cpoca a ycaey poy, oee o eoo peaa oapa, poc ypo ooo acee ..

Ceye oe, o oooc c o pe SWOT-aaa c e ce oooc, oope cyecy a pe, a oo e, oope oe cooa eocpeceo oa. Poe ypo o co, acyee oop oaae eaopoe oece a pepe.

cea cpae oa apaea a ycpaee ca copo, oope ea oa yo, ea ee eeoc e a e cooa peaee oooc. Ec c copo e ocaoo oo, o coppoa a ocoe ycey cpae, o pyooe oa oe cpoo coa ay a oopo a cpae oa ocoac.

Pco 3 poe cpea opaa[22]

aa 5

Ce, cae copo. oooc ypo opaa

Ce copo

1. opoee eaee coeec o opaa y opee;

2. ee ea coo ae co copo oypeo;

3. ooe ecopacooee;

4. oocpoe ooe c py ea;

5. apoa epcoa;

6.aoe ooe o pao a pe.

1. Cocooc oa a oe p;

2. Cocooc cooa a eooece oy-ay yce oo poy;

3. y pacpe accopea poy.

oooc
Cae copo

1. eyoeopea opaa apeoo eeoc;

2. Cooc e oe e y oypeo.

1. o a po ocpa oypeo c oee epa;

2. coa acoc o ce cpoca;

3. Pacya peoaeoc oyaee.

po

poee SWOT-aaa peyec po ceye a[23] :

1. op oea cceoa

oe opaa SWOT-aa aco cocaec aoo eyeo oypea oe po. o pacpae oocee c caoc oa, ee cocooc o ope c ypoa cooa oooce. o ypaee oeo p opeee peaeoc ec oooce oee cocooce p o peceoa.

SWOT-aa pooc, a oec cpyyppoa SWOT-aao:

- SWOT-aa pep, a eoo eoo o cpae co ce oypea;

- SWOT-aa pep, a eoo eoo o cpae c a a oypeo;

- SWOT-aa eco pep o cpae c oco oypeo ao e eca;

- SWOT-aa poyo pep o cpae c aao poya oypeo oapo-aaoo.

a opao, oec oooc oc acao opeoc c ca copo o ooe oypea, oooce ypo pa.

2. Cop opa poee SWOT-aaa

Cop opa ocyecec ce ocy coo. epy oepe, o ype opa, oop po. A ae opa opa: ca ypaa, peaa oypeo, epe, cpaoe ae.

Peyao copa opa ec oe coe pecaee o oooc ypoa, c ca copoa pep.

3. ocpoee SWOT-aaa oe ope

aoo paccapae po ceeo epecc aoee ae (ee aoee ooee e a ec) ee o ce epe aeop: c, caoc, oooc ypo. ao opypo o yopoe o aoc.

ac aa oo aoee oocec ey peyeca caoc. O o opeec cee peoe oypeo. Ca copoa ye co oo oa, oa aoo e po. apep, aeco poya ye co, oo ec o paoae ye, e poy oypeo. , aoe, c ca copo oe apac oe oo, a o ae coo opee, ae ae. o eae oo peyeca caoc o po papoa cooec c aoc aa opeee.

Ce cae copo o paccapac o ooe oypea. eooo ocoo o, o ce cae copo o ypee ace, a oooc ypo o ee ace poo cpe. peyae opypoa SWOT-aaa oe ope oy popapoa cco c ca copo pep, oooce ypo ee cpe.

4. Pacpe ap SWOT-aaa oppoa aoce

Pacpe ap SWOT-aaa aaec ocpoe aoce ey c ca copoa oooc ypoa. o ocaec aoap cooa ceye ap (a. 6):

1. epoe opypoae pa

2. Aa ocyecoc aoc

3. Papoae pa o aoc ao apae

4. ooee c ca copo p eoooc

5. oppepoa oye pa o ypo peeoo peaa

o peyaa ocpoe ao ap oo epe ceyey ay[24] .

5. Opeeee oco apae pa

opeee oco apae pa eca eooo, cooa oyee ae SWOT-aaa (oa opa papya opa):

SWOT-aa coe oe papyo ope coep ocoo eocao:

SWOT-aa pae pye a aae cpyo-ocae oee cpaeecoo aaa, oope oaa oo oee apaee (.e. ceep, , aa, oco), a opey poy, copoc e, pacopoe cpeco eooo opee opa oeo.

aa 6

Papya opa SWOT-aaa

Cco c copo:

1. opoee eaee coeec o opaa y opee;

2. ee ea coo ae co copo oypeo;

3. ooe ecopacooee;

4. oocpoe ooe c py ea;

5. apoa epcoa;

6. aoe ooe o pao a pe.

Cco ca copo:

1. eyoeopea opaa apeoo eeoc;

2. Cooc e oe e y oypeo;

Cco oooce:

1. Cocooc oa a oe p;

2. Cocooc cooa a eooece oy-ay yce oo poy;

3. y pacpe accopea poy.

epca eeoc, yeee oeo peaa co poy. Papaoa apeoo eeoc, cee apa a pooco.

Cco ypo:

1. o a po ocpa oypeo c oee epa;

2. coa acoc o ce cpoca;

3. Pacya peoaeoc pep.

epca eeoc. Ec coyc cae copo ypo o pooe pa p.

poe ooaeoo eocaa, ec pye ace, oope aac o, o SWOT-aa e a oea a ceye opoc:

- A o ye, ec oooc e o oa?

- A o ye, ec ypo, acy ca eoo opao?

- A o ye, ec oype oca ce copo?

- A o ye, ec cae copo cay e oee ca?

- a opao ape SWOT aapoa pc?

a opao, SWOT-aae ocycye oooc poopoa, oeceo oe, o cy, SWOT ec oac cye eoo aaa. ooy, oye oo ap eooo cooa pye ece eo cceoa pep p cep cpaeec, ao pee. SWOT-aa ec ya apao yco opae pecypco: aepa () pee, o a eo e opaae acao oo ap, oopy oo oy ae ca coceoo pep ypaeecoo cocaa oa.

ype cpea opaa

p papaoe cpae pep eeep o cceoa e oo e cpey, o cya yp opaa. eooo epoa e ypee epeee, oope oy paccapac a ce cae copo pep, oe aoc ycao, ae oy ca ocoo oype peyec. oo pooc ypaeec aa eeoc pep.

paeec aa[25] o poecc oecoo aaa ype pecypco oooce pep, apae a oey eyeo coco eca, eo c ca copo, ee cpaeec poe. oeo e ypaeecoo aaa ec peocaee opa eeepa py aepecoa a p aea cpaeec pee, opa cpae, oopa aoe cee ye cooecoa yyey pep. Paeee cpaeecoo aaa a e ac (aa ee cpe ypaeec aa) cao c e, o a poeee o oea pae cy pep. Ec aa ee cpe ec ye apea, o poeee ypaeecoo aaa cpoo apeeo a yoa cya pep.

ocoe ypaeecoo aaa eeoc pep ea ceye oeeoooece p:

1. Cce oo. ec pepe paccapaec a coa ccea, ecya cpee op cce coco, co oepe, pa occe;

2. oec aa ce coca occe, eeo pep;

3. aec p p cpaeoo aaa: aapyc ce oaae ae, a ae cpaee c aao oaae oyppy p;

4. e ce pep.

ec a apae ypaeecoo aaa:

1. Opeeee oeaa opaa;

2. Oea oypeococooc opaa.

apaepc oeaa opaa aapyc ee ce cae copo, oope ocoac a cpaeec a cepa eeoc opaa oope cea c ooce.

Cyecye oeco coo c ca copo eeoc pep. a, cy c copo oo oec cepee e opeece peoe, oooc oo a acaa. Cao copoo pep c cepea acoc o ypeeo pa oea p poa, a ae ecocooc yoeop opeoc o ceeo pa.

Opeeee c ca copo pooc paec o ce apae eeoc opaa:

- Opaa oee ypaee;

- ac ye;

- paee apa.

ocoe ypaeecoo aaa e aa eye eeoc pep, a aa poea caa c e, a oe eoc o eeoc pee ceo c o pe oecee yye oocpoo p. a pao, oe eoc coyc pae oaae: poc, ypoe pca, o pa, cooc ao, o o oapo. pao ec yepee, o pepe oo acpoa co p, oao aca p a e eeoc oopeeo oaae oee pca. y peya pc oaae, o ea p epooc ee oye aoc opao acoc. poe oo, ypoe poc pep ac e oo o e a poy cpyyp ee ceecooc, o o copoc aaa. a pae aoee pee cocoo opeee oaeoo ypo p ec op oaae a ocoe cpae peyao eeoc pep c oaae py opace aao pep ao opac (eopaceoe ypopaceoe cpaee)[26] .

Opeeee oaaee oe eeoc pep c o pe yye oocpoo p ec coo aae cpaeecoo eeea. a pa eooo opee pope poe, apep pea, o aee: oa oypeococooc poo oapo, coaa oe oap aac cee epe? Oe ac o opeo cya, ee ycaoo pyooca p o py aopo.

opa copoa ypaeecoo aaa caa c opeeee oac coo, oopa, coceo, oycaae poecc cpaeecoo opa. p papaoe cpae oeo poaapoa cop pa p opee, a ce eo oa ocaa ycea e poc p ee eya. o poccce pep e ooceo eoy cop eeoc yco pa, e e eee ae aa oo epoa ec ao peoco oppoa yceo cpae.

peyae poee ypaeecoo aaa aaa eeoc oypeo pep oo opee co oypee peyeca.

oypee peyeca pep o yae ocaee eocaee pecypc, oop aee pepe, a ae cpaeec ae aoo pep cep eca, oope oo oea oypeo ope. py coa, oypee peyeca oo a coy oeeoc pep ao-o oac, oopa ae aye oooc peooea c oype, pea opeee copa pepeoc oapa p. oe o c ca copo pep oypee peyeca oecea peocaee opee aoo poya, oop pecae ecy eoc a oop o oo a e. Caec, o yaeao po ycea o pep eya py ec o, o poeae p oaa oype peyeca, a eya e e.

ocoe oype peyec oy ea pecypc pep. ee aaa o ec a ocaee eocaee.

Ocaee pecypc, aepae a, - o ece acoe a pep, oope opae yaepco aace (ocoe o, aac, eee cpeca). a apaee oe eoc eeoc pep oe yyee cooa a pecypco yeee aepa aaco, eaepeoo peaa , yyee cooa oco oo, oo pecypco[27] . eapa aepa ao pep pe pee o cpyype c epocee aa a y papao cpae p. oy ay oy oo poccce pep, oope o opeec, y aee pao ce ee ocoe o o a oco oo ceye ac. Coepae aepa ao ycoe acooe ooee pep, a a poc a ao a yeco a e.

eocaee pecypc, eaepae a, - o, a pao, aecee apaepc pep. oocc:

- e cae c eocaee a opoa apa, oy-ay, pec, pep;

- eocaee eoeece pecypc (eoeec aa) aa epcoaa, o, oee, ecoc ypaeeco oa.

eoope ooe eocae pecypco (opoa apa, oy-ay) cooec c o ao yaepc ceo oy cepo oee ye yaepco aace cae eaepae a.

py a coo oype peyec oo pep, eo c , aoopo, ca copoa oy oee cpaeece apae eo eeoc. o c, aye papao, ape, ac, ypaee epcoao. acoee pe cao copoo pep ec c, a ae ypaee aca. opeee ooe aee e: ece opoe ap, ooe ecoooee opaa, ac pao, cooapoae ap. aae aop caoc oype peyeca pep. poee ypaeecoo aaa coyc pae eoooece oo. aoee pacpocpae ec aa o cepa eeoc.

epeo ypee pecypc pep oea pa cpaa c aao apaepca oypeo. Ccea oeceae oec oa p aae ce copo eeoc pep o poepoa ycy o ca cepcoo ocya, oao p o a paa aaa ocac opoc oecee aoo poecca aco pyo pecypca.

Pco 4 - aop ee ypee cpe opaa[28]

Oao c ce cae copo eeoc pep eooo, ec paccapa pepe eo, ocoy eo oypeoe peyeco oppyec oe oocopoe eeoc. eoe eoce eeoc pep ec a e ac:

- epy (aepao eecoe caee, ape c).

- opy (pae eoo, ypaee epcoao, ypaeeca pacpyypa).

aa o eeoc cococye ce apa, coa ay epea poy ycy. ccey poecc a a ao oo opee, e pepe oypeococoo, a e yo.

2.3 Coepecoae aaa ee ypee cpe opaa

2.3.1 apoae ee opaa

a pepe aaa pep OOO pa oaa ocpeco eoa SWOT ca oe cae ce copo oa, a ae oooc ypo, oope ea a oepoc. a eo eo e e eoca, oope ao ypaeecoy cocay p, o SWOT-aa ooe cceapoa oo opa, o ooe y a cya eo, e epc oe acea.

oo ocoe poe ycee epop pep a oceee pe. peya SWOT-aaa, oo pecae peoea, eooo cooa aeeo oee yooo aaa co oaaee pep, a a, aapoa oe e, poc opeee, a ae c opo peaeoc opo eyooc opaa.

ae, oo e eee ace eeoc oa, ae, a aeco ycy, paoa oac ce epe yee op p opaa OOO pa oaa eo oa.

oeoc oe, o SWOT-aa eo a eppop Poccco eepa oy pooe pacpocpaee p cocae ec ao aae eeoc pep.

o eoc ap SWOT aacy peyeaec eeeo oa, a eo e cea oe oppe a pac cepe pee, ycpaee oo oop aae opao oe peee, aepae pyoe pecypc, ee paooe cceoae oe cpaeecoe apoae[29] .

Aoooe oopyoae ycy OOO pa oaa apeoeoa ce co copo aeoo oopyoa cooo eecoo ypo.

opaa eec 8 ep epo ope a po aooe oope pacooe paec o ce eppop eo oa, o ooe oecea aoo e oo, aoe a apao oa OOO pa oaa , o oao poo paop oo pooee.

a ocoa aoo aaa, oo cea o o o, a yy paoy OOO pa oaa eo oa cea pepe oee e c o pe acooo eeea ypae apeo.

2.3.2 oppoae peoe o yye eeoc opaa

ycpae poeo ypoe ooo apo, eooo opaoa oyee, a ae capo a epao oce ae, a ao o peoao pecaece. ao c: Eaepp, oca.

c c e, o oapooe paco co -a pacop epe, aoee oa apao capo ec Eaepp. ocoa oya ocpeco ce epe c oea py opoo, oo copya ae oee eo eeapaeo paoa a eye ceee pa.

Aoe pae coo ce o pa oo aoea acao ooy o pa pae, p aoepo paoe apeo cy, yepeo ce ycoa a epe oypeo epapeco cpyyp.

a ceo e, ocoac a coce cceoa, ec oooc pacp aepay coy ce oee, e a paa a ce poee pa a popa eo oa. 2008 2009 oa a poeea popaa o peao ycaoe ooeoo oopoa a eooe e HYNDAI oa opaa.

eooo ca ep peaa , o oo aeo ye oe aco cpec, oope eooo ye pacpee a pae p epcoaa.

poaapoa apa OOO pa oaa a epoe oyoe 2009 oa, cpa ae c apye ee, o aoe apa o apa a ocay ooeoo oopyoa ae, pacop, .. o oca ycao ooeoe oopyoae a eppop eo oa eooo opac o oo eca, oo y cpeca a oo, a. ac, .., ae yo oa pao oapooe.

opaa ec oo yc, o ocyce apeooo oea. c c y opaa ocycye peaa. apeo oe oe eoo ao opaa .. apeoo o ceye aa:

1. yee pa:

- yee eoc pa;

- yee oyp pa;

- Opeeee eca OOO pa oaa a eppop eo oa;

2. cceoae oypeo:

- ooee a pe;

- eoopaoae;

- aepao eecoe oeceee;

- opoe ooe;

- opo epcoa;

- e;

- Cpae;

- poeee SWOT aaa;

3. yee opeee:

- oppe opee;

- eaece peoe;

- eeapaee cceoa o peoe opee (cooa c, cyoa c, oa ea, oepa ea, poy a, aoo, ycy caoo paco, oeap, aoce ypee, ypcece oa, cop, epaoa ea ..)

4. poee oapo ycy OOO pa oaa ape a eppop eo oa:

- op cpae poe;

- poee paa cpae (peaa, cypoae ca)

5. yee cce ca oapo ycy.

a ey oe ae oa aoc eee cpeca, oope apyec o oa 2009 aaa 2010 oa apa a popeee a oco oo, a oee copeeoe oopyoae ooo oca OOO pa oaa .

popeee coceoc oca oa, oo ye ocoe ep pep, ac oop yo a eeecy oay ape oee.

aee

a eco, oe epee aaec c acca.

e cpea pep ae pocpey apocpey. pocpea pep o e cye, c oop pepe ocoo eocpeceo aoecye: o oyae, oca, oype, apep, oae ayop (cocop, cpeca accoo opa, ocya, a) ocyapcee opa. aoooe ey pepe cyea pocpe paopae a o oy oaa e a pepe, a pepe oe oaa e a .

apocpea pep o aop, c oop pepe e caaec apy, o oope, e e eee, oaa cepeoe e a eo eeoc.

aopa apocpe ae ceo ooc ooece, oece, paoe, ayo-eece, coao-eopaece, coao-yype, ppoe, ooece eyapoe aop.

apocpe ec e ae ocoeoc: oa oaae e e oo a pepe, o a pocpey: oypeo, apepo, eo; pepe cao e oee o a apocpey.

ype cpea opaa o cooyoc ypae cyeo eeo, oope pecae y acca pocpaca ypee cpe opaa:

a) pocpaco c copo opaa;

) pocpaco ca copo opaa. O, co oepe, ec a:

1. aop poo ec () poy ycy;

2. aop oceoo ec () oea opaa (apeo, opaao, pooce, apo, opao, oao, aco ypaeec).

p paccope paeco ac ypcoo pao paccope ee ypee copo opaa, ee ce cae copo, oooc ypo. a e cea o peoe o ycoepecoa eeoc opaa.

Aapy paecy ac ypcoo pao, p paccope ca copo opaa oo e, o opaa yaec apeoo oee, eoooc ce e a oap ycy.

Cco ooao epayp

1. Ap A.., Ap O.., aaoa E.. p. oo ooec coap: 24. 8 c. epo, : cy oo oo, 2008, - 1280 c.

2. Aco . Cpaeecoe ypaee. .: ooa, 2010. 519 c.

3. Aco . oa opopaa cpae / ep. c a. o pe. .. aypecoo. C: aeco ep, 1999. 416 c.

4. apo .A., apeo .. Cpaeec eee: Ye. .: PA , 2005. 237 c.

5. ac O.C., ayo A.. eee: eoe, opaa, poecc: 2-e . e. .: pa apapa, 2008. 1297 c.

6. a O. . paeeoe paee / e, 2-. .: apapa, 2006. 212 .

7. ea . eee opaee p. .: pa- , 2005.- 288 .

8. ooooa O.., y A.. Cpaeec eee: e .: OP: PA , 2004. 256c.

9. epa . Cpaeec eee / ep. c pa. o pe. .O. oco. 4-e . C: aec o ea, 2003. 96c.

10. yao .., aco .., ae .. Cpaeec eee: pay. .: yoc ye, 2008. 187c.

11. ope .A. ooeca cpae pep: Yeoe ocoe . 3-e cp. o. .: aeco Aa-pecc, 2010. 517 c.

12. opao E.A. eee aeca oypeococooc. C.: C, 2005. 327 c.

13. oca .., Cooe .A. ape oypeococooc poeoo pep. .: eo, 2004. 207 c.

14. ae .., Coooa .. Cpaeec eee: e. .: pc, 2002. 416 c.

15. ay . Oco eeea: eoe ocoe. 2-e ., cp. o.- .: OO Ocoe, 2004. 618 c.

16. eee opaa. eoe ocoe / Pyea .., Caoa .A., Aep P.. p. .: PA , 2009. 319 c.

17. pooa .., ape pa o ycy // ape Pocc a pyeo, 4, 2005. - c. 15-19

18. eo ., Aep ., eop . Oo eeea. .: eo, 2008. 704 .

19. ao A.., opoeo .O. Cpaeec eee: e. ocoe yo. 2-e , epepa. o. .: -AA, 2004. 285c.

20. Peeo .. Papaoa ypaeecoo pee: e. ocoe yo. .: -AA, 2006. 140 c.

21. Cao A.., Cyp .., oco A.. eee opaa. :Pac ooa, 2004. 297 c.

22. oo A.A., pe A . paee eee. o papao peaa pae: e o / ep a. o pe. . aea, .. oooo. .: a p, , 2004. 578 .

23. epeea .. Cpaeec eee. e cyeo 2- a. apay, aeco A, 1999. 81 c.

24. oco A.A., Cpe A. . Cpaeec eee. cycco papao peaa cpae: e yo/ ep. c a. o pe. . . aea, . . Coooo. : a p. , 2008, -576 c.

25. e .. Papaoa ypaeec pee: ye cyeo yo. / .. e, A.. epoo, .. epoo. 2-e ., epepa. o. .: AA, 2009. 383 c.

26. ayo P.A pooce eee: e yo. .:ec oa e - Ce, 2010. 377 c.

27. ayo P.A. Cpaeec eee: e yo 2e .., o. .:AO ec- oa e-Ce, 2008. 543 c.

28. oco ., oc P., pay C. coo opee apee / ep. c a. o pe. .. Apeeo. C: ep, 2004. 297 c.

29. y A.. Papaoa ypaeec pee: eoe ocoe/e, 2006. 150 c.


[1] a O. . paeeoe paee / e, 2-. .: apapa, 2006. 212 .

[2] eee opaa. Yeoe ocoe / Pyea .., Caoa .A., Aep P.. p. .: PA , 2009. 319 c.

[3] Ap A.., Ap O.., aaoa E.. p. oo ooec coap: 24. 8 c. epo, : cy oo oo, 2008, - 1280 c.

[4] opao E.A. eee aeca oypeococooc. C.: C, 2005. 327 c.

[5] Cao A.., Cyp .., oco A.. eee opaa. :Pac ooa, 2004. 297 c.

[6] ope .A. ooeca cpae pep: Yeoe ocoe . 3-e cp. o. .: aeco Aa-pecc, 2010. 517 c.

[7] oo A.A., pe A . paee eee. o papao peaa pae: e o / ep a. o pe. . aea, .. oooo. .: a p, , 2004. 578 .

[8] e .. Papaoa ypaeec pee: ye cyeo yo. / . . e, A.. epoo, .. epoo. 2-e ., epepa. o. .: AA, 2009. 383 c.

[9] ayo P.A pooce eee: e yo. .:ec oa e - Ce, 2010. 377 c.

[10] ay . Oco eeea: Yeoe ocoe. 2-e ., cp. o.- .: OO Ocoe, 2004. 618 c.

[11] yao .., aco .., ae .. Cpaeec eee: pay. .: yoc ye, 2008. 187c.

[12] Aco . oa opopaa cpae / ep. c a. o pe. .. aypecoo. C: aeco ep, 1999. 416 c.

[13] apo .A., apeo .. Cpaeec eee: Ye. .: PA , 2005. 237 c.

[14] pooa .., ape pa o ycy // ape Pocc a pyeo, 4, 2005. - c. 15-19

[15] oca .., Cooe .A. ape oypeococooc poeoo pep. .: eo, 2004. 207 c.

[16] ayo P.A. Cpaeec eee: Ye yo 2e .., o. .:AO ec- oa e-Ce, 2008. 543 c.

[17] epa . Cpaeec eee / ep. c pa. o pe. .O. oco. 4-e . C: aec o ea, 2003. 96c.

[18] ao A.., opoeo .O. Cpaeec eee: e. ocoe yo. 2-e , epepa. o. .: -AA, 2004. 285c.

[19] oco ., oc P., pay C. coo opee apee / ep. c a. o pe. .. Apeeo. C: ep, 2004. 297 c.

[20] Aco . Cpaeecoe ypaee. .: ooa, 2010. 519 c.

[21] ac O.C., ayo A.. eee: eoe, opaa, poecc: 2-e . e. .: pa apapa, 2008. 1297 c.

[22] ea . eee opaee p. .: pa- , 2005.- 288 .

[23] y A.. Papaoa ypaeec pee: eoe ocoe/apa, 2000. 150 c.

[24] Peeo .. Papaoa ypaeecoo pee: e. ocoe yo. .: -AA, 2000. 140 c.

[25] ae .., Coooa .. Cpaeec eee: Ye. .: pc, 2002. 416 c.

[26] epeea .. Cpaeec eee. e cyeo 2- a. apay, aeco A, 1999. 81 c.

[27] epeea .. Cpaeec eee. e cyeo 2- a. apay, aeco A, 1999. 81 c.

[28] ooooa O.., y A.. Cpaeec eee: e .: OPY: PA , 2004. 256c.

[29] epeea .. Cpaeec eee. e cyeo 2- a. apay, aeco A, 1999. 81 c.

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